BETTER WAYS, the new signature of the CMA CGM Group
Marseille, France –News Direct– CMA CGM Group
Building a more efficient, resilient and sustainable global trade, such is the strategic transformation led by Rodolphe Saadé, Chairman and CEO of the CMA CGM Group. This new ambition is embodied by BETTER WAYS, the Group’s new signature. Based on the history of CMA CGM and the fundamental values that have supported its development for more than 40 years, the Group is launching a global communication campaign with a powerful key visual linking people, technology and the planet.
A NEW AMBITION FOR A NEW WORLD
Commitment to take action, BETTER WAYS is the promise of a renewed maritime and logistics offer that constantly adapts to customers’ needs. A promise that revolves around five strategic pillars:
Further expansion in shipping powered by innovation for greater safety, operational efficiency and greater customer satisfaction through the implementation of more sustainable transport solutions as well as through the Group’s commercial offer, including the extensive range of CMA CGM + value-added services.
The offer of efficient logistics solutions by building a complete and homogeneous range of services, from warehouse management to maritime transport, including land transport and air freight, all within the maritime entity of the CMA CGM Group, of its logistics subsidiary CEVA Logistics and its new CMA CGM AIR CARGO division.
Faster innovation and digitization. By investing in R&D as well as in IoT, artificial intelligence and blockchain solutions, the Group aims to develop smarter and more secure service offers, while providing a smoother user experience for customers and employees.
The development of solutions that are more respectful of people and the planet make maritime transport and logistics a more sustainable industry. The Group is committed to taking concrete action by adopting the best available solutions, namely liquefied natural gas (LNG), biomethane and biofuel to achieve its objective of becoming carbon neutral by 2050.
Support and support for Group employees, ensure their safety, improve their well-being and defend more inclusive approaches with tailor-made training programs provided by the CMA CGM Academy to help them develop their expertise and know-how. Thanks to the CMA CGM Foundation, employees can pass on their talents through skills volunteering programs and other volunteering actions around the world.
“BETTER WAYS is a game changer who embodies a state of mind and a commitment to more responsible and efficient logistics and transport solutions while relying on the strongly human values of a family business” commented Tanya Saadé Zeenny, Managing Director of the CMA CGM Group, Chairman of the CMA CGM Foundation.
A STRONG VISUAL KEY AS A SYMBOL OF THIS NEW AMBITION
The BETTER WAYS signature and its key visual convey the unwavering desire of the Group and its employees to always strive for the best.
Looking to the future, responsible growth and continuous progress, this triptych of images reflects the scale and complementarity of the Group’s activities, and its ability to provide a comprehensive and integrated service offering.
They also recall the Group’s desire to act so that its logistics activities are more and more concerned about people and the planet.
With its new signature, the Group reaffirms its commitment to unlock new avenues of value creation for its customers, partners and 110,000 employees around the world.
The CMA CGM Group has joined forces with Havas Paris and Brandimage, two world-renowned communication specialists, to help create a strong and impactful image conveying its growth, ambitions and expertise.
About CMA CGM
The CMA CGM Group, world leader in maritime transport and logistics headed by Rodolphe Saadé, serves more than 420 ports on 5 continents around the world. The Group’s fleet of 561 vessels transported nearly 21 million TEU (Twenty Foot Equivalent) containers in 2020. With its subsidiary CEVA Logistics, a world-class logistics provider transporting 400,000 tonnes of air freight and 2.8 million each year tonnes of land freight. , and CMA CGM Air Cargo, the CMA CGM Group is constantly innovating to offer its customers end-to-end services and performance gains thanks to innovative maritime, land, air and logistics transport solutions.
The CMA CGM Group is committed to leading the energy transition in maritime transport and has been a pioneer in the use of alternative fuels. In addition, it has set itself the goal of being carbon neutral by 2050. This continuous improvement program has yielded concrete results and reduced the Group’s total CO.2 4% emissions in 2020.
Through the CMA CGM Foundation, the Group reaches thousands of children every year with initiatives in favor of education for all and equal opportunities. The CMA CGM Foundation also responds to humanitarian crises with emergency aid, drawing on the Group’s maritime and logistical expertise to deliver humanitarian supplies to where they are needed in the world.
With a network of more than 400 offices and 750 warehouses in 160 countries, the Group employs more than 110,000 people worldwide, including 2,400 based in Marseille where it has its head office.
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