Branch International announces Dayo Ademola as Managing Director in Nigeria
Leading digital finance application, Branch International has announced the appointment of Dayo Ademola as Managing Director in Nigeria, effective immediately.
Dayo brings with her over fifteen years of experience in global consumer-focused companies such as MainOne and Rosetta Stone (US) as well as leading local brands like Union Bank, among others. Drawing on its experience as a leader in financial services and technology, she has established operational excellence in innovation, business strategy, customer segmentation, strategic marketing, product positioning, product development and business performance management.
Prior to joining Branch International, Dayo was Head of Innovation at EFInA, a financial sector development organization focused on promoting financial inclusion in Nigeria and funded by the UK’s Foreign, Commonwealth & Development Office (FCDO). Uni and the Bill & Melinda Gates Foundation. During her tenure, she was responsible for the administration of EFInA’s multi-million dollar Innovation Fund, funding licensed financial service providers as well as start-up and growing FinTechs, with the aim of stimulating the financial inclusion in Nigeria. Dayo holds a BA in International Business and Economics from Temple University, USA, and a Global Executive MBA from INSEAD.
As Managing Director of Branch International in Nigeria, Dayo will lead the team that will strive to provide modern and high-value financial services to Nigerians.
“I’m excited to join Branch because I love how the Branch app offers a lot to Nigerians. No other financial app offers a 20% investment return (highest in Nigeria), unlimited money transfers with no fees, and instant loans with no paperwork, collateral or late fees. Branch’s all-in-one financial app can help everyday Nigerians simplify their financial lives and get ahead. I am delighted to do everything I can to help everyone in the country realize that there is a better deal when it comes to your money ”, Dayo Ademola said after the announcement of his new role.
With over 20 million active users and offices across Nigeria, Kenya, Tanzania and India, Branch continues to redefine digital finance as a platform with product features like instant loans. , free money transfers, bill paying and investing. In Nigeria, Branch has processed over 40 billion naira in more than 3 million loan transactions in the last three years of operation and is one of the most downloaded financial applications in Africa. The Branch app delivers superior customer value by providing access to unlimited free transfers, an unbeatable 20% interest rate on investment, and other amazing features to come.