Hero Lectro Cargo Unveils Branded Film #BadhaoTarakkiKiRaftar
Hero Lectro, the e-bike brand of Hero Cycles has unveiled its brand film for its cargo variant with the slogan “Badhao Tarakki Ki Raftar”.
The film was released to raise awareness of the distinct benefits of purpose-built cargo e-bikes and how they can bring progress and transformation to the lives of gig economy workers, especially those working in the sector. last mile delivery.
The film chronicles a day in the life of a delivery agent and how, together with Hero Lectro WINN, he increased that income through his ability to deliver more. The agent highlights the distinct advantages of using an electric cargo bike, including fuel and time savings, minimal operating and maintenance costs, and ease of use compared to ICE vehicles. conventional.
Commenting on the campaign, Rachit Gupta, Marketing Director of Hero Lectro, said, “The ‘Badhao Tarakki Ki Raftar’ campaign aims to educate the public on the impact of purpose-built vehicles on their progress. The commercial perfectly captures our vision to add value to people’s lives by creating products such as the Hero Lectro WINN. Through this movie, we highlight the benefits of cargo e-bikes such as cost effectiveness and high productivity, which help users such as delivery staff to earn higher income, thereby increasing their “tarakki ki raftaar “.
The film, available on Hero Lectro’s social networks, has already received more than 22,000 views and counts on platforms such as Instagram and Facebook.
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