Hwy Haul Fresh Food Freight Platform Raises $ 10 Million in Series A
When Amazon bought Whole Foods and launched Amazon Fresh, a home delivery service for a customer’s grocery needs, a sigh of relief collectively fell. The ever infamous “grocery store” seems to take a lot of time and planning for everyone, and the ability to just “add to cart” online introduces hassle-free ease in a way that’s hard to ignore. In other words, until it is time to buy products.
While it’s easy to stock up on frozen foods and cracker boxes, customers prefer to hand-pick their own produce: assess freshness, firmness, bruising and any other markers of whatever they designate like a suitable fruit. Having another buyer or delivery service doing it for them presents potential issues, like a slightly overripe avocado or an overly green banana. So, while the way we do our grocery shopping has continued to change rapidly, there is one area of shopping that customers will brave traffic, parking lots, and crowded stores to stay in control – and that is shopping. products.
Of course, the product buys are as good as the fresh produce on offer, which is why Hwy Haul made waves with its recent announcement of a successful $ 10 million Series A. Hwy Haul is a product supply chain logistics company founded by former Walmart executives with a mission to find more efficient ways to transport fresh produce, and do it with fewer hours and less. trucks on the road.
Cut the middle man
What does Hwy Haul have that other delivery companies don’t? The desire – and the ability – to bring together all the key players in the fresh produce sector. Prior to Hwy Haul, shipping of fresh produce would be as follows:
1. A store would order fresh produce
2. An intermediary would put them in touch with the closest farms or those that could meet their needs.
3. An order would be placed
4. A third-party trucking company would step in to provide transport from the farm to the store.
This process resulted in longer wait times, more complicated communications, and longer hours on the road with more trucks on the road. The problem with longer hours? In addition to the lasting implications of the exhaust, fresh produce is an item that cannot withstand long shipping times. According to Syed Aman, CEO and co-founder of Hwy Haul, “Products spend half their life in the supply chain and more than $ 15 billion is wasted or discarded in transit each year. The shipping methods for existing products are largely manual, with poor visibility and communication within the supply chain. These inefficiencies lead to an additional problem of empty kilometers and their associated carbon emissions. “
Hwy Haul cuts out the middleman, saving money, product and the environment by providing a platform for all key stakeholders in the supply chain to connect. This includes and connects farmers, distributors, wholesalers and retailers, and the platform connects them with thousands of pre-vetted carriers. Hwy Haul’s overarching goal is to ensure efficient product delivery, eliminate waste, reduce the carbon footprint of freight, and create sustainable future growth for all stakeholders.
The process for stakeholders
It’s not just about networking or connecting. The Hwy Haul platform streamlines everything – meaning shippers (whoever ships the products) can jump online to check loads they can reserve when it comes time to send a shipment. There they find many options for shipping with quotes, so that they can choose the best shipping option for them (by truck or otherwise).
Beyond quotes and time slots, the platform also shares critical information for these shippers, such as real-time temperature and humidity monitoring to ensure products stay fresh every step of the way. to their destination.
It’s also easier for carriers. Hwy Haul’s platform is on an app that sends notifications to carriers’ phones so they know when they’re booked, as well as when and where to pick up products. This reduces time spent on the phone and planning errors. They can also customize the shipments they want to book, in details like mileage, expected earnings, preferred lanes, times of day, and more.
Hwy Haul Technology
In addition to its user-friendly features and intuitive platform, Hwy Haul’s technology includes artificial intelligence, optimization algorithms, and machine learning, which brings the data it receives from these reservations and interactions to life. . The technology was founded in 2018 and has already made substantial progress in reducing empty kilometers and connecting suppliers with carriers to streamline the entire process.
It’s the type of business that signifies a hallmark like a $ 10 million Series A round. We know that the desire to buy fresh produce in person is essentially bulletproof despite recent developments in delivery, and its technology doesn’t just have profound implications for the fresh produce supply chain. . It can also make waves in trucking and delivery, as Eileses Capital Founder and Partner Kishore Bopardikar noted: “The freight brokerage industry has traditionally operated for decades. We are excited to lead this cycle of investment for Hwy Haul and support their mission to digitize every step of the value chain and create a seamless experience for the food and fresh produce fraternity. “