Korean Air Wings heads for smoother travel with quantum metrics
LONDON, June 2, 2021 / PRNewswire / – Quantum Metric, a SaaS platform that helps organizations create better digital products faster, today announced a new partnership with Korean Air to help the company stay ahead of the competition and deliver the best digital reservation experience possible for travelers.
Korean Air has seen massive growth in app usage, which has led the company to aim for an online customer experience that can rival face-to-face interactions. As part of this initiative, the company has partnered with Quantum Metric to help gain visibility and deep understanding where customers encounter friction digitally, and prioritize product development.
Throughout the pandemic, Korean Air has managed to remain nimble, continuing many of its internal flights safely while many other airlines have kept their plans on the ground around the world. The company successfully shifted its international business from passenger transport to PPE and corporate freight, but this was only a temporary solution.
Jinsoo KO, Product Manager, Korean Air Home Page Team, comments, “At Korean Air, a great customer experience is at the heart of everything we do. We continue to advance our innovative and agile approach to customer service, from our homepage to our app. And all the while, we need to make sure that our app remains safe, secure, reliable, and simple. Quantum Metric helps us achieve this goal and is an invaluable partner in Korean Air’s success.
Alex thomsonsaid RVP Quantum Metric: “The level of complexity in aviation was high before the pandemic, but the need for greater customer responsiveness and the ability to change at high speed have increased exponentially. This level of agility and iterative product development is exactly what Quantum Continuous Product Design metrics and methodology are all about, and we look forward to seeing how we can work with Korean Air to produce the best customer experience. possible when using their service. “
At the recent World Aviation Forum, Quantum Metric had the opportunity to survey over 150 travel and airline executives on their concerns and priorities for the next 12 months. The survey found that after more than a year, more than two-thirds of companies are at best only testing or considering new technologies to cope with the changes brought on by the pandemic.
According to Thomson, this will lead to serious competition concerns over the next year; “Korean Air is one of the few airlines to set the standard in improving the service experience for travelers. They have and continue to move and adapt to a changing situation despite all the hardships of the world. ‘last year. The mass of airlines and travel companies that have yet to commit to a change in approach, there is a big hill to climb just to achieve parity. “
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About quantum metrics
Quantum Metric helps organizations create better digital products faster. Our continuous product design platform gives sales and technical teams a unique version of the truth that is automatically quantified and based on what matters most: your customer’s perspective. The result: Teams are aligned, learn faster, and publish with confidence. In January 2021, Quantum Metric secured its place as the first tech unicorn of the year with a $ 1 billion evaluation and a $ 200 million Series B roundtable. In 2020, Quantum Metric was ranked 124th in the Inc 5000, a list of America’s fastest growing private companies.
For more information, please visit www.quantummetric.com
About Korean Air
Korean Air, established in 1969, is one of the top 20 airlines in the world carrying more than 27 million passengers in 2019. The airline operates more than 460 flights per day to 125 cities in 44 countries on five continents; it has a modern fleet of 167 aircraft and employs over 20,900 professional employees. Korean Air’s core business includes passenger, cargo, aerospace, catering and in-flight sales. The airline’s main hub is at Terminal 2 at Incheon International Airport (ICN), which opened in 2018. More information on Korean schedules, routes, frequencies and partners Air are available at koreanair.com, facebook.com / KoreanAir, instagram.com / KoreanAirworld /, and [email protected]_KE.
SOURCE Quantum Metric