Xeneta Hires Trust Relations as North America’s Leading Agency to Increase Brand Awareness and Eliminate Market Competition
WILLIAMS, Arizona (PRWEB)
September 16, 2021
Growing virtual public relations agency Relationships of trust, today announced that it is North America’s full-time reference agency for ocean and air freight logistics and the supply chain leader Xeneta. Xeneta initially partnered with Trust Relations on a draft basis in June 2021 to announce the completion of a $ 28.5 million Series C cycle. Impressed by the top media coverage achieved by the Trust Relations team at CNN, Yahoo !, Reuters and more, Xeneta signed a longer-term and more comprehensive public relations program, expanding its media relations campaign and its thought leadership program.
At a time when the shipping industry has been crippled due to the ongoing pandemic and unprecedented port congestion, which have resulted in record shipping rates, Xeneta draws attention to the need for more high price transparency of shipping rates. Xeneta paves the way for knowledge of the sea container and air cargo market by challenging the existing conditions of tight sea markets. Through the use of digitization and a specialized approach to collecting sea and air freight rates, the company offers full transparency of freight prices to its stakeholders.
The partnership with Trust Relations will make Xeneta a thought leader in the shipping and logistics industry, while leveraging the company’s impressive list of clients and partnerships to increase its share of voice and challenge market competitors. Apart from traditional media relations and thought leadership, Trust Relations will also manage the development of the company’s client case studies, engage in a formal analyst relations program, and promote the company’s monthly reports. on global market movements in the container shipping industry.
“As we continue our relationship with Trust Relations, we are excited about the opportunity to generate greater brand awareness in the North American region, highlighting Xeneta’s successes in challenging the traditional shipping industry through a greater transparency and innovation ”, said Patrik Berglund, CEO and co-founder of Xeneta AS.
Xeneta hired Trust Relations because of the agency’s unique model which has a variety of dedicated public relations practitioners with extensive experience and expertise in media relations in the logistics and supply chain technology markets. ‘supply. The agency’s flexible and remote structure is ideal for adapting and evolving with clients as they grow, and helps to optimize budgets with reduced overheads.
“As disruptors in our own industry, our team look forward to continuing their partnership with Xeneta, as they disrupt the conventional ways of today’s logistics and shipping industry and strive to improve commerce. global, ”said April Margulies, President and Founder of Trust Relations. .
About trust relationships:
Trust Relations, founded in 2019, is a virtual strategic communications company that builds agile and proactive “dream teams” for its clients through a nationwide network of the industry’s best and brightest practitioners. “Trusted Relationships” is a term coined by President and Founder April Margulies to describe a new approach to strategic communications that focuses on communicating genuine actions, value and goodwill to customers. In technology, relationships of trust are an administrative and communication link between two domains. In communication, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to showcase their brand value by identifying supporting evidence points and imagining creative activations that demonstrate their unique story and value proposition. For more information visit http://www.trustrelations.agency.
Xeneta is the leading ocean freight rate benchmarking and market intelligence platform that is transforming the shipping and logistics industry. Xeneta’s powerful reporting and analytics platform provides shipping stakeholders with the data they need to understand current and historical market behavior – reporting live market average and low / high movements for short and long term contracts. Xeneta’s data includes more than 280 million contracted container rates and covers more than 160,000 global trade routes. Xeneta is a privately held company headquartered in Oslo, Norway, with regional offices in New York and Hamburg.
CONTACT WITH THE MEDIA:
Avril Margulies, 323-216-8589
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