ZIM launches a digital freight forwarder activity
Israeli carrier ZIM has launched a new division, Ship4wd, a digital freight forwarding platform. Ship4wd will target US and Canadian small and medium enterprises (SMEs) that import and export from China, Vietnam and Israel.
The platform’s offering includes sea and air transport services to the final destination, including land and rail transport.
Eli Glickman, President and CEO of ZIM, said: “As a leader in the accelerating digitization trend within the shipping industry, we are leveraging our expertise to launch a multi-functional digital freight forwarder independent, in line with our strategy of developing growth engines adjacent to our core business.
We aim to enable everyone to be a self-shipper
Glickman said the global need for digital services through personal cellphones and tablets is increasing, especially among small and medium-sized businesses.
Assaf Tiran, who heads ZIM’s digital innovation division, added: “In the same way that other groundbreaking platforms such as Airbnb in tourism and Uber in transportation have transformed their industries, we aim to enable each to be a self-shipper, simplifying and streamlining the transfer of goods around the world to its essence – a shipping solution with just a few clicks.